Options of chosing target groups

1.By placing your advertising attachments in packages of the PACHET PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.ro).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Prague

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “PACHET PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

How To Effectively reach a New Customers?

Acquisition activity is one of the main goals of marketers. Reaching potential customers, attracting them and then motivating them to re-purchase are activities that require a lot of effort marketers and dealers in large and small businesses. And let’s just tell you how many times you’ve tried it and it did not work.

The PACHET PLUS concept is one of the effective solutions for aquiring new customers on local and foreign markets. Coupon marketing is a well-established practice in the marketing of renowned e-shops, and thanks to the result is still in. With the print form eshops reach new and existing markets, segments, and expands the portfolio of active buyers. By using the PACHET PLUS partner network, it is possible to reach out to both the Slovak and Czech, Hungarian, Polish and Romanian markets.

Let’s look at how it all works

Do you have questions? That’s great, we’re ready to answer them. Do not hesitate to contact us.

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