By placing your advertising attachments in packages of the PACHET PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.ro).
Segmentation by Shopper Characteristics
1. AGE
As an online shopper- Younger than 30 years
- 30-45 years
- 45 years and older
2. GENDER
As an online shopper- Male
- Female
PRODUCT
FEATURES
3.
As an online shopper- Branded products
- Luxury products
SHOPPING
AREA
4.
As an online shopper- From Prague
Segmentation by Product Affinity
1. LIFESTYLE
- FASHION
- Women’s clothing
- Men’s clothing
- Shoes
- Watches and jewelry
- Fashion accessories
- BEAUTY AND LIFESTYLE
- Beauty and cosmetics
- Health and wellness
- Sport and leisure
- Food and beverage
- Traveling and tickets
- HOUSE AND GARDEN
- Home appliances
- Furniture and living
- Drugstore goods
- Garden
- DIY
- FAMILY
- Babies
- Toys
- Children’s clothing
- Children goods
2. HOBBY
- MEDIA
- Books
- Movies and music
- Computer and video games
- HOBBY
- Animal world
- Gifts
- Other hobby
- COLLECTING
- Coins and stamps
- Model construction
- Antiques and art
3. TECHNOLOGY
- TECHNOLOGY
- TV, audio and electronics
- Computers and software
- Mobile phones and GPS
- Cameras and camcorders
- AUTO-MOTO
- Tires
- Auto-Moto accessories
4. BUSINESS
- BUSINESS
- Promotional items
- Office supplies
- Gastro
- B2B
Segmentation by Shipping Partners
Within the “PACHET PLUS extra” product we even offer an insertion only in packages of specific partners.
